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It’s one of more than 100 Indian websites that comprise the country’s thriving online matrimonial market, where an individual can browse for his or her ideal spouse among a catalog of potential candidates organized by the personal information that apparently matters most: religion, caste, income, fairness of skin, family background, and so on. Unlike online dating services, which at least superficially foster some sort of romantic connection, and which are effectively nonexistent in India, matrimonial websites are predicated on the idea that the first meeting between two paired users will be to chat about their wedding.